A New Campaign Showcases Amal as a Springboard to Success

As Israel faces one of the most turbulent chapters in its history, the next generation is being called upon not only to rise to the challenge — but to help rebuild what has been shaken. At the Amal Educational Network, we believe education is the most powerful tool to do just that.

In a bold new campaign launched this month by Amal’s Head of Marketing, Inbal Rose Hellman, we speak directly to Israel’s youth — inviting them to shape their future by choosing Amal. Through a series of eight compelling short films, the campaign showcases the range and depth of the professional tracks offered at Amal high schools: from aviation and robotics to entrepreneurship, fashion design, and cutting-edge science and technology.

The campaign presents Amal as more than a school network. It is a springboard — for personal achievement, for social mobility, and for national renewal. With 50 schools serving a diverse student body across the country, Amal represents the face of Israeli society today. And we are proud to be investing in the generation that will lead us into tomorrow.

In a changing and uncertain reality, young people in Israel will need more than just academic knowledge. They will need courage, creativity, adaptability, and a deep sense of civic responsibility. The goal of this campaign is to reach those young minds — the best and the brightest — who want to make their mark in every field and walk of life. Because at Amal, we don’t just prepare students for exams. We prepare them to lead.

We invite our partners and supporters in Israel and around the world to take part in this journey. Together, we are rebuilding Israel through education.